We’re House of Brands — a bold, forward thinking and proven distributor for bike and e-mobility headquartered in Verviers, Belgium. As the leading Value Added Distributor we share the passion for sports and athletes with our customers, partners and suppliers.
Our mission is to place leading brands in the national and international market, promote them and distribute them through multiple channels in the bicycle, sports and consumer electronics retail market. With our customers, partners and suppliers, we share a passion for sports and athletes. In our day-to-day work, we are strong sales people and creative marketers who successfully advance authentic brands and innovative products.
We are a force to be reckoned with.
OUR DISTRIBUTION COUNTRIES
We are one of the leading wholesalers in the bike and action sports industry. Our assortment consists of innovative, high-end brands that are market leaders in their field or have the potential to become so. With our brands, we supply more than 1,500 specialized retailers in Belgium, the Netherlands and Luxembourg.
In our sectors we offer profitable products for which innovative solutions and visionary ideas determine the brand philosophy. For our dealers, suppliers and brands we always go the extra mile, whether in distribution, through our sales team or through a creative and targeted marketing and communication mix.
With our expertise in value-added distribution and a business model based on long-term partnerships, we have been continuously shaping the retail distribution market of tomorrow since 1993, through progressive and excellent distribution strategies. We never stop, we always move forward. We create value for brands, products and people.
