Our brands are a promise. we deliver their expectations.

We are House of Brands and our innovative, high-quality brands in the field of cycling and action sports can count on us - and vice versa. Long-term partnerships, trust and commitment show that a cooperation with us promises a successful future for your brand.


BELL inspires the next generation of cyclists and supports them in discovering their personal limits. Born in a garage and powered by fat and a lot of willpower, BELL’s roots are in the culture of racing, motorcycling and cycling. Today, it doesn’t just make helmets, it creates opportunities for all cycling enthusiasts.

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BESV is an international company that produces high quality electric bikes with unique and stylish designs. BESV’s high-end electric bikes range from city and urban to trekking and E-MTB. In addition, the bikes feature advanced software technology that emphasizes innovation and quality.

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In 1975, Jim BLACKBURN, a cycling enthusiast, founded his company of the same name. From pumps and bottle cages to lighting and panniers, BLACKBURN offers reliable, durable, lightweight and innovative products for the bicycle.

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Cycling fan Michael Eidson wondered how best to approach the topic of hydration for a 100-mile race in the Wichita Mountains of Texas in the summer heat. He came up with the idea to develop the first hands-free hydration system that allowed him to hydrate while pedaling. This is the origin of the CAMELBAK brand which offers a wide range of hydration solutions.

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CORIMA has been manufacturing high performance carbon wheels for road, track, time trial, fixie, handbike and sport wheelchair for over 30 years. Thanks to their in-house production, they control all the manufacturing processes: from design to final assembly and packaging. All wheels are molded and handcrafted, one by one, in the French workshop, with pre-impregnated carbon fiber.

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The EGRET brand of the Walberg Urban Electrics company provides a high-quality, modern and sustainable response to the needs of urban mobility. It is a question of imposing the means of locomotion of the future, simple of use, reliable and not expensive in terms of operation while being ludic. The brand EGRET is synonymous with contemporary and future-oriented urban mobility.

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The lifestyle brand from the USA stands for “SPEED, STYLE & GOOD TIMES.” in the field of bike and leisure wear and is particularly at home in downhill, enduro and slopestyle.

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GIRO is the world’s leading manufacturer of high-end equipment and focuses on bicycle helmets for racing, action sports and active lifestyles. No other brand combines design, function and lifestyle as well as GIRO. Whether on the bike or in the snow, at GIRO, style and performance always go hand in hand. GIRO is a living brand that thinks differently, redesigns, redefines and creates exceptional products.

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You’ve got the bike. They’ve got the accessories. Combining innovation, style and safety, their award-winning cycling accessories have been created to stand up to the demands of real-world riding conditions. Since 2012, they’ve made it their mission to make cycling safer, more accessible and more fun whether you’re 5 or 75.

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K-EDGE is the leading manufacturer of computers, chain stays, light mounts & cameras, offering quality, precision and performance from a block of aluminum. K-EDGE was born in 2009 from the need to design an effective anti-skid system and continues to develop Pro Tour level products to solve modern cycling challenges.

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Whether it’s frames, pedals or equipment for professional or amateur athletes, LOOK’s innovative technologies and products provide exceptional emotions. LOOK first made a name for itself with two major innovations that still set the standard in cycling today thanks to the quality of their products, their expertise and their attention to detail: the carbon fiber frame bike and the click pedal.

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LUMOS develops and manufactures helmets for smart commuters, urban explorers, creative city dwellers and pragmatic cyclists. LUMOS bicycle helmets impress with their multiple LED lights and flashers. Accessories such as the Lite Remote also ensure greater safety on the road.

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The Italian company was founded in the 1980s in Montebelluna, a region known throughout Europe for its shoe manufacturing. The NORTHWAVE brand quickly became popular in the cycling world, thanks to the design, innovation and performance of its products.

Since then, the company has grown and now boasts head-to-toe apparel for cyclists. NORTHWAVE footwear, apparel and accessories are Italian design excellence and are tested by the world’s best cyclists. Thanks to its continuous research and the introduction of innovative material solutions, the NORTHWAVE brand is synonymous with superior quality and a complete range of products.

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Whether on a racing bike, mountain bike, gravel, trekking, city or cross bike, or even for E-MTB use: PIRELLI has the optimal tires for every purpose. Thanks to decades of experience and advanced technologies, PIRELLI bike tires are at the forefront of design, quality, material mix, performance and durability.

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Since 1988, PROFILE DESIGN has been a leader in innovation and development of cycling components designed for speed. Cyclists appreciate PROFILE DESIGN’s compelling, detail-oriented products designed for superior handling, aerodynamics, adjustability and fit.

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RH+ offers a range of high-end textiles for cycling enthusiasts. The collections are innovative and the Italian design is meticulous!

Special attention is given to women’s clothing. The Italian brand also offers a collection of helmets and glasses with a very studied style and technicality.

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Would you like to become part of our dealer network and offer our brands in your store or branches? We will be happy to advise and support you with progressive and excellent distribution strategies, which we will adapt individually to your local needs and conditions. Take advantage of our expertise in the fields of cycling and sports and become a member of the House of Brands. Our team will be happy to advise you at any time.

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