Together with our customers, partners and suppliers, we share a passion for sports and athletes. In our daily work, we are strong sales people and creative marketers who successfully advance authentic brands and innovative products.
We are a force to be reckoned with.
In 1993, Action Sports started as a bicycle distributor. That’s why cycling and everything related to cycling is still an integral part of our DNA. Cycling is our passion, not only because we have the best knowledge of the market and the competition, but also because we ride a lot. Whether it’s on the road, track, mountain bike or gravel, uphill or downhill, our passion is unwavering.
We believe in e-mobility. We are committed to finding innovative solutions that will shape our urban life. We know that being a pioneer always requires an investment. However, our ROI is not only profit, but the creation of our future.
WHERE WE CAME FROM
We are the most valuable distribution partner for bicycle and action sports brands in all phases of their life cycle. By reliably opening the doors to retail markets, we continually increase a brand’s sales and revenue through tailored services and support.
We develop effective marketing strategies by passionately integrating each brand’s vision into our proven business partnerships, multiple sales sites and online channels.
Our House of Brands business model aims to be a one-stop-go-to distribution partner. We achieve this by consistently offering a comprehensive brand portfolio for bikes and bike parts as well as action sports. We are the most relevant and important player for all retailers in our markets.
Our staff will be happy to advise you at any time, whether you want to expand our portfolio with your brand, acquire House of Brands products for your store or become part of our team. Please do not hesitate to contact us.
